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Respected scholars Eric Eisenberg, H.L. Goodall Jr., and Angela Trethewey combine decades of teaching and scholarly experience to offer students a concise and readable introduction to organizational communication theories and their practical applications. Using the metaphor of creativity (getting what you want) and constraint (following established rules) this popular textbook offers students more opportunities than ever before to practice what they learn through a variety of features within the textbook itself and on its companion Web site.

• Sales Rank: #1458052 in Books
• Published on: 2003-08-06
• Original language: English
• Number of items: 1
• Dimensions: 1.08" h x 7.46" w x 9.74" l, 2.15 pounds
• Binding: Hardcover
• 464 pages

About the Author
Eric M. Eisenberg is Professor and Chair of the Department of Communication at the University of South Florida. Dr. Eisenberg twice received the National Communication Association award for the outstanding research publication in organizational communication, as well as the Burlington Foundation award for excellence in teaching. Dr. Eisenberg is the author of over 60 articles, chapters, and books on the subjects of organizational communication and communication theory. He is an internationally recognized researcher, teacher, and consultant specializing in the strategic use of communication to promote positive organizational change. He has worked closely with executives and employees from organizations across a wide variety of industries, including Hughes Aircraft, McDonnell Douglas, Cedars-Sinai Medical Center, Starwood Hotels and Resorts, State Farm Insurance, and Baystate Health.

H.L. (Bud) Goodall Jr. is professor and director of the Hugh Downs School of Human Communication at Arizona State University. He is the author or coauthor of 19 books and more than 100 articles, papers, and chapters on communication, organizations, and culture. Primarily known for his pioneering work in the new ethnography of organizations and communities, he is the author of the scholarly trilogy Casing the Promised Land, Living in the Rock ‘n Roll Mystery, and Divine Signs: Connecting Spirit to Community, as well as the best selling textbook, Writing the New Ethnography.

Angela Trethewey is associate professor in the Hugh Downs School of Human Communication at Arizona State University. Her award winning research exploring the relationships among organizational communication, power and gendered identities has been published in flagship journals in the field, including Journal of Applied Communication Research, Management Communication Quarterly, and Communication Monographs. She has also edited special issues on topics such as translating scholarship into practice and living with organizational contradictions. Recently, she received the Master Teacher Award from the Western States Communication Association.

Most helpful customer reviews

11 of 11 people found the following review helpful.
Absolutely outstanding
By Michelle
I am a graphic design professional and the daily application, negotiation and consideration of 'communication' in all of its forms impacts my work, and this is mostly referring to the communication that occurs between people and societies, over and above that of 'designed communication' through the products of a graphic design project. I commenced a Masters Degree in Organisational and Professional Communication, and found that this text was far superior to everything I was presented in the degree... this book crystalises every pivotal concept, in clear, accessible, and credible language... but most of all bridges the gap between academia and actual practice. I'm so thrilled with this book. It's like a bible to everything that matters... understanding more about the nature of human beings and relationships in all aspects of modern life. I would recommend this book to literally anyone.

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